While businesses do implement marketing and promotional strategies, it takes a professional specialist to ensure that the efforts are paying off, and the benefits are being reaped. It takes a professional partner that understands the essence of marketing, and develops the right plan. Keeping tabs on online reputation is important to ensure the customer are happy and that the company’s image is kept in a positive light.

San Antonio Marketing Company assists San Antonio small businesses in achieving growth and bottom line benefits. The company understands that, regardless of niche, promoting a business is an important key to success, and therefore eases the otherwise daunting marketing and promotion tasks – at very competitive rates.

In particular, San Antonio Marketing Company offers San Antonio’s most powerful local Direct Mail Postcard marketing system to raise customer loyalty and boost business revenue. The Direct Mail Marketing San Antonio is a proven and powerful way to get floods of new customers quickly at an unheard of price. The specialist is set to launch its first Direct Mail Marketing San Antonio campaigns in September 2012, which will allow businesses to instantly reach 2,500 + upscale households.

San Antonio Marketing Company provides a local, non-compete jumbo postcard with 14 ad spaces for small businesses to get their offers into every household in a specific area. No additional costs are provided to the Reputation Management package along with the Mini-SEO Package to any business that reserves a spot in their jumbo postcard. The pricing, pegged at $200 or less monthly, is a treat in itself.

The San Antonio Marketing Company services work best for companies with products or services that are used regularly such as restaurants or have a high gross dollar profits per transaction such as home improvement contractors.

San Antonio Marketing Company handles traditional and Internet marketing needs of local small business owners in San Antonio, please contact us for more information.

Find out more about our complete monthly marketing package here after watching the video above:

San Antonio Small Business Marketing Package

You will not find a cheaper way to get your message in front of all those customers. This is a fantastic way to test different offers with low risk. This method or reaching households has been successful in numerous places across the US.

Here’s why you should consider our marketing co-op:

• (9”x12″) Jumbo Postcard that Stands out in the Mailbox
• 100% visibility…CANNOT be missed in the mailbox!
• No long-term commitment or fine print
• Big, bold, attractive ads and prints on the highest quality stock available
• No built in competition for your business. You won’t have to share with your competitors and you will be the only business in your category.
•77% of people sort thru their mail immediately

If you did your own postcard mailing sending them first class to 2,500 homes, it would cost about $3,000 for the postage, printing and graphic design. But with a marketing co-op you can get them at about a 95% discount- THINK ABOUT IT! Our program reaches 2,500 households for 8 CENTS PER PIECE or less!

There are 14 advertisers per postcard. I have a graphic designer in house who can create your ad from scratch if needed (free of charge).

This is a first come, first serve opportunity and we will fill this up fairly quickly. Let’s lock down a space before your competition does!

Call us at 210-288-3794 to see how our local marketing CO-OP can help your San Antonio small business.

Here is a list of some small businesses that would do well with the Every Door Direct Mail program.

• Amusement (Especially things involving children)
• Auto Repair
• Beauty Supply
• Car Wash
• Cash for Gold
• Child Care
• Chiropractic
• Computer Repair
• Dental
• Dry Cleaning
• Fitness
• Food (Restaurants, Bakeries and Pizza) This category gets the highest response.
• Home Services (Pest Control, Carpet Cleaning, Maid Service and A/C to name a few)
• Jewelry Stores
• Liquor Stores
• Salons and Spas
• Seasonal Products / Services

There are several things a small business owner needs to do for a successful Every Door Direct Mail (EDDM) mailing. First thing needed is a good offer to the customers. Too many small business owners make a good offer for their business, but it will not generate a good response from the households that received the mailer.

The quality of the card stock makes a major difference to the success rate. Some will send a cheap flyer, while a full color high quality stock 9 x 12 postcard will get the best results. The reason to select the 9 x 12, because it is the largest size that can be mailed without being folded. You should target areas near your small business and those a little further out to expose your business to people who do not know you exist. This way you will be reaching customers your current marketing is not hitting. Higher income households and homes will bring a higher
response rate to a good offer.

Some claim that direct mail does not work. It works great with the right offer to the right audience. For example, I had a client once tell me that direct mail does not work. I told him that we could send an offer a free $20 gift certificate for each person. He told me no, because too many people would come in to redeem the offer. So, people do see your offers. People see your direct mail offer, but if it a weak offer, the response will be weak also.

I managed many promotional and liquidation sales that the majority of the customers for opening day were from a 4 x 6 postcard. Stores that would do $1,00-$1,500 daily would do $20,000-$30,000 the first day with most items discounted 13%.

I did several promotional sales that the small business owners had run previous sales with our company. They saw what we did and we left all the material, but they could not get near the same results. It is like a recipe just one small change can make a big difference in results.

The saturation mailing needs to be send to a large enough audience to get worthwhile results. While Every Door Direct Mail (EDDM) will allow a mailing as small as 200 pieces, a small business owner should do a mailing of at least 2,000 pieces.

You will find companies that will do everything needed for your Every Door Direct Mail piece. This would include helping you create a good offer, paying the postage and taking care of paperwork, bundling the postcards, graphic design and mailing the cards for you. Some Every Door Direct Mail (EDDM) companies do co-op mailings that will allow several businesses to share the cost making it affordable for many small businesses.

The Every Door Direct Mail program can quickly get customers to your small business if done properly. However, for many small business owners will not take the time involved to have a successful mailing or will completely ignore it based on incorrect info.

1. When you design a Groupon marketing campaign, you need to be prepared. Here are just two things to consider. Groupon generates plenty of web traffic and phone calls so your business must be prepared. How will you handle it when your website goes down? How will you handle all of the phone calls? How will your regular customers feel if they can not get through? How will you handle the additional staffing requirements?

2. Gathering and collecting a list of customers is a valuable business asset, one which will pay dividends long-term. I have purchased over 40 Groupons or deal of the day coupons and zero businesses have tried to get my contact info or follow up with an additional offer.

3. If you are a restaurant,automatically add the tip into the check based on the full price.

Here is a small list of small businesses that do well with Groupon:

- Businesses that sell products with high profit margins, low production costs but high perceived value for specialty items or services.

- Membership based service companies.

- Businesses where the customer is a borderline fanatic This applies to most sports businesses where the buyer is very likely to buy an additional product or service.

- Country clubs, sports clubs, sporting good suppliers

- Services business that require follow up work like Dentists, Plastic Surgeons, Chiropractic etc.

- Business’s that have very slow seasonal slumps

- New small businesses that need to grow quickly.

While this method can work, the method below is what I suggest for many small business owners in San Antonio.

Here is a method that will be more profitable in the long-term for most small businesses in San Antonio than marketing with Groupon. With the advance of the internet, many small business owners forget the traditional ways still work if used properly. Direct mail has made many a small business owner plenty of money and that is still true today.

With the cost of postage rising and email free, there is less competition with direct mail. If you have a good sales letter or captivating postcard, it will get read.

Of course, the key is to get opened first, so postcards will have a higher exposure rate. The bigger the postcard, the more likely the message will be noticed. Most postcards are 4 x 6 or 5 x7. The larger post cards will get more attention, but until recently the cost of postage kept many business owners from using them.

With a new program, from the USPS, 9 x 12 postcards are the optimal way for small business owners to get their advertising noticed at an affordable price.

9 x 12 jumbo postcards will dwarf the rest of your mail and will have close to 100% exposure. With good offers, this postcard will result in a great ROI. This method is awesome for food businesses, car washes and liquor stores to name a few. Any business that customers used regularly do well with this with a good offer.

Now small businesses will be able to target specific localized audiences for a fraction of what it used to cost to do standard mailings. Most small business owners know where their target market resides, and EDDM allows them to target their market and blanket them with advertising.

Many small business owners in San Antonio give up on advertising altogether due to the high cost to bring in more customers. Certain types of advertising are ineffective, and others are too costly.

When JRob, CEO of Big Daddy Deals, advertised liquidation sales, he would send out over 7500 one-sided 4” x 6” postcards to a targeted local market area. The response was amazing. Stores which normally brought in $1,000-$2,000 daily brought in $30,000 on the first day alone with most items discounted 13%. Direct mail marketing is still a surefire way to bring in business because a majority of consumers ( 77% sort it immediately) still read through their mail, if you have the right message.

Now is a great time for San Antonio businesses to cash in on EDDM and get customers to their business quickly. Direct mailings through the use of jumbo 9 x 12 colorful high quality stock postcards (rather than circulars or advertisements hidden in an envelope) have a much higher return on investment. The cost of first class postage on these direct mail advertising documents is $0.88 each—but with the EDDM program, the cost of direct mail postage to targeted communities in San Antonio is only 14.5 cents per flat.

The problem with using the Every Door Direct Mail program for many small business owners is the total cost to try sending an offer. For example, if a small business owner wants to send out 2,000 jumbo postcards, the total cost for printing, postage and getting the postcard advertising design may be $800-1,000 for the mailing. However, Big Daddy Deals can help San Antonio small business owners get their business offer out for pennies per household with their co-op direct mail advertising.

Small Business Owners in San Antonio can reach 2,000-2,500 households with an exclusive ad space for only $150-$200 per space in Big Daddy Deals. There are additional bonuses such as online coupon directory and strategy to keep new customers coming back for the San Antonio small business owner.

Big Daddy Deals clientele also benefit from this type of large scale marketing because only local, non-competing companies are allowed to participate in each mailing using the EDDM program. This gives each business a unique opportunity to get a competitive corner on the market.

The size of the mailings is the first thing to get a customer’s attention. The 9” x 12” jumbo postcard is (usually) far larger than any envelope or other parcel a postal customer would expect to see in their mailbox.

Big Daddy Deals direct mail method of using jumbo postcards to get customers’ attention is a cost-effective advertising solution that has been proven to increase profits. Some “gigantic” mailings have seen a total response rate of over 20% in other areas of the country. Products and services that appeal to most households and are used regularly such as pizza, restaurants, bakeries, pet related and car washes have huge responses with good offers. Having a co-op ad space in Big Daddy Deals with a great offer is the best way to take advantage of the EDDM (Every Door Direct Mail) program.

In fact, studies have shown 73 percent of consumers prefer direct mail offers to email offers. But printing and mailing a direct mail postcard can be quite expensive, especially considering the large number of pieces that need to be sent out to get the desired response.

To reach a targeted, qualified audience of potential customers throughout the San Antonio, Texas area, small business owners can now take advantage of the new highly affordable advertising in San Antonio program offered by Big Daddy Deal$. For just pennies per household, businesses owners can advertise in the San Antonio marketing company’s jumbo 9 x 12, full color postcard that is mailed to 2,500 middle-upper income households. Run by a local business owner with years of direct marketing experience, the company also helps businesses develop an effective advertising strategy to help attract customers to local San Antonio businesses.

The new Big Daddy Deal$ postcard marketing program offers a multitude of benefits other direct mail advertising outlets, such as Valpak and San Antonio Circular, do not, including exclusivity.

Advertisers do not have to worry about their competition being in the same direct mail postcard because Big Daddy Deal$ only allows one offer per category, per card. For example, if there is already an advertisement for a Mexican restaurant, the company will not have any other Mexican restaurants on the postcard.

And because the San Antonio advertising company uses a jumbo-sized 9 x 12 postcard, advertisers are more likely to get the exposure they need. According to Big Daddy Deal$, “Postcards are much more likely to be read and kept. If your ad is buried in an envelope with a stack of other offers including several of your competitors, your results will be much less. Additionally, being buried in a magazine is not likely to get your the response you want compared to postcard marketing.”

The new postcard features 14 advertising spaces, requires no long-term commitment and offers packages starting at just $150 for a 2,500 household package. For more information, visit:
San Antonio Postcard Marketing

About Big Daddy Deal$:

Recently launched, Big Daddy Deal$ helps small business owners throughout the San Antonio, Texas area reach qualified potential customers with their new highly affordable postcard marketing program. For just pennies per household, business owners can advertise in the company’s jumbo 9 x 12, full color postcard that is mailed to either 2,500 middle-upper income households. Offering exclusivity for their 14 advertising spaces and requiring no long-term commitment, the company features a high level of customer service.